Collection and Use of Personal Information
Here are some examples of the types of personal information Estriatus may collect and how we may use it.
What personal information we collect:
- When you create contact us for information, to set up a consultation or to receive newsletters from us, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, and credit card information.
How we use your personal information:
- The personal information we collect allows us to keep you posted on Estriatus’ latest service announcements, industry updates, and upcoming events. It also helps us to improve our services, content, and advertising. If you do not want to be on our mailing list, you can opt out anytime by updating your preferences.
- We also use personal information to develop, deliver, and improve our services, content, and advertising.
- From time to time, we may use your personal information to send important notices, such as communications about our services and changes to our website terms, conditions, and policies. This information is important to your interaction with Estriatus, and thus, you may not opt out of receiving these communications.
- We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Estriatus’ services and customer communications.
Collection and Use of Non-Personal Information
Estriatus also collects non-personal information. Non-personal information is data in a form that does not permit direct association with any specific individual. Estriatus may collect, use, transfer, and disclose non-personal information for any purpose.
The following are some examples of non-personal information that Estriatus collects and how it may be used:
- We may collect information such as occupation, language, zip code, area code, unique device identifier, location, and the time zone where the our website and services are accessed so that we can better understand customer behavior and improve our services, and advertising.
Any non-personal information combined with personal information will be treated as personal information for as long as it remains combined.
Cookies and Other Technologies
Estriatus’ website, online services, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. To the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, however, we also treat these identifiers as personal information.
Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.
We also gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data. This information is used to understand and analyze trends, to administer the website, to learn about user behavior on the site, and to gather demographic information about our users as a whole. Estriatus may use this information in its marketing and advertising services.
In some of our email messages, we use a “click-through URL” linked to content on the Estriatus and third-party websites. When you click one of these URLs, you pass through a separate web server before arriving at the destination page of the websites. Estriatus may track this click-through data to determine interest in particular topics and measure the effectiveness of client communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Disclosure to Third Parties
At times Estriatus may make certain personal information available to strategic partners that work with Estriatus to provide products and services. For example, when you purchase contracts and documents through clicking on a link on Estriatus’ website, you authorize Estriatus and the third-party web providers to exchange the information you provide during the process involved in carrying out services. If you are approved to register an account by third-party web provider through Estriatus’ website, your account will be governed by Estriatus and the third-party web provider’s respective privacy policies.
Estriatus shares personal information with companies who provide services such as information processing, extending credit, fulfilling orders, delivering products to you, managing and enhancing user data, providing customer service, assessing your interest in services, and conducting research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever Estriatus operates.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Estriatus to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Protection of Personal Information
Estriatus takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.
Integrity and Retention of Personal Information
We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible.
Third-Party Sites and Services
Estriatus websites, applications, and services may contain links to third-party websites, products, and services. Estriatus’ website and services may also use or offer products or services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. Please review the privacy practices of those third parties.
Our Companywide Commitment to Your Privacy
To make sure your personal information is secure, we communicate our privacy and security guidelines to Estriatus’ employees and strictly enforce privacy safeguards within the company.
Estriatus Law, PC – 2222 East Cliff Drive, Suite 216 Santa Cruz, CA 95062
Last updated: November 26, 2015